Sanyam Jain is an editorial intern at FE BrandWagon, covering news updates from the advertising, marketing, and media industries. Currently pursuing a degree in BAJMC, he has an interest in financial reporting, public policy, and digital media. Sanyam aims to develop clear and accessible stories while gaining hands-on experience in business journalism.

FE BrandWagon Bureau is the news desk at Financial Express BrandWagon, bringing timely updates from the worlds of advertising, marketing, media, martech, and gaming. This byline is used for brief news reports, industry developments, and official announcements relevant to India’s A&M ecosystem.

Shailja Tiwari is a business journalist and the editorial lead at BrandWagon Online, the advertising, marketing, and media vertical of The Financial Express.

She spearheads all editorial operations—from story ideation and interviews to coverage strategy and community engagement—shaping how India’s advertising, marketing, adtech, and martech landscape is reported and understood.

What She Covers

Shailja writes on brand strategy, advertising trends, consumer behaviour, media investments, and the digital economy. Her stories pair data-backed insights with direct access to top marketing decision-makers.

She has interviewed senior leaders from Meta, Microsoft, LinkedIn, Affle, Rado, and others — decoding campaign thinking, media buying playbooks, and marketing technology stacks. With over 1,000 published articles, her work maps the fast-evolving business of brands in India.

Background & Expertise

A Philosophy graduate from the University of Delhi and a journalism postgrad from AIMC, Shailja blends critical thinking with editorial precision. She regularly attends and moderates CXO-level forums, martech conferences, and industry events, bringing an insider’s POV and a business-first lens to every story.

Connect with her

Shailja is active on LinkedIn, where she shares her latest stories, event takeaways, and A&M trends.

Follow her to stay updated on the business behind the brands.

Vivek Kumar Anand is the Chief Strategy Officer at DViO Digital, where he leads integrated strategy, growth, and innovation. With deep expertise in digital marketing, data-led consumer insights, and brand transformation, Vivek crafts omnichannel strategies tailored for the evolving needs of businesses across sectors—from retail and finance to healthcare and CPG.

Vineet Handa is the founder of Kaizzen Communications. With 25+ years in public relations and brand strategy, he has helped shape communication narratives for some of India’s biggest brands.

Luke Coutinho is an Integrative and Lifestyle Medicine expert and Co-Founder of You Care Lifestyle. With a focus on holistic nutrition and preventive health, he has helped thousands reverse lifestyle diseases through sustainable, natural interventions. His work blends modern science with ancient wellness practices to promote long-term, mindful living.

Namrata is a Partner and National Head of ESG at KPMG in India. With two decades of experience, she has advised Indian and global companies across sectors on building sustainability strategies, embedding net zero across the value chain, and reimagining business models for long-term impact. Known for her strong blend of ESG expertise and business transformation skills, she has worked across industries including finance, steel, fashion, retail, healthcare, and mobility.

Tarun Arora is the CEO and Whole-Time Director at Zydus Wellness. With over two decades of experience in the FMCG sector, he oversees the strategic direction, innovation, and growth of brands such as Sugar Free, Complan, Glucon-D, Everyuth, and Nycil. Under his leadership, Zydus Wellness has expanded its portfolio, strengthened its market presence, and pursued a purpose-driven approach to health and nutrition in India.

Srishti Karkara is an editorial intern at FE BrandWagon and a student at Delhi College of Arts and Commerce, University of Delhi. She is interested in business, media, and strategic communication. At BrandWagon, she contributes to content across marketing, branding, adtech, martech, and healthcare, with a focus on developing her skills in reporting and storytelling.