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As Dolby Goes Deeper Into India, Sameer Seth on Preserving Brand Equity at Scale
Sameer Seth, Director–Marketing, Dolby India, on expanding Dolby Cinema across Indian cities, balancing premium positioning with mass reach, and collaborating across sectors to scale immersive tech.
BrandWagon Chai pe Charcha with Nasscom Foundation CEO Jyoti Sharma
Jyoti Sharma, CEO, Nasscom Foundation, speaks to BrandWagon Online about how she unwinds, her go-to vacation spot, and what weekends look like beyond the boardroom.
“We’re building the operating system for influencer marketing”: Gautam Madhavan, founder, Xley.ai
Brands today grapple with fragmented workflows—from manual creator searches and vetting via spreadsheets and DMs, to jumbled campaign briefs and inconsistent tracking
Gaming Could Build India’s Next Digital Economy, If Law, Revenue, and Trust Align: Zupee’s Dilsher Malhi
Zupee CEO Dilsher Malhi says gaming can power India’s digital economy—if monetisation scales, legal clarity improves, and culturally-rooted formats like Ludo can turn engagement into revenue.
How Shiprocket Is Using AI and Premium Logistics to Serve India’s D2C Brands
Shiprocket is evolving into an AI-first commerce stack for MSMEs and D2C brands, says Kautilya Pandey, SVP-Marketing, as it aims to power digital sellers with trust, tools, and full-stack solutions.
The Quiet Math Behind Perfetti’s Candy Empire
Perfetti Van Melle India's Gunjan Khetan breaks down how the Rs 3,080 cr candy giant is driving growth through smarter packs, rural push, and premium innovation in a tough, low-margin market.
India Is a Nation of Learners, Not Readers—Yet: Manoj Satti, Penguin Random House
Despite shrinking attention spans, Penguin Random House India is betting on Indian authors, regional languages, and digital storytelling to rewrite the rules of modern publishing in the country.
How Skore is courting modern India with intimacy, not inhibition
Vishal Vyas, CMO at TTK Healthcare, unpacks how Skore is building a modern sexual wellness brand by embracing pleasure, navigating taboos, and tapping digital India’s evolving intimacy culture.
Hyundai’s Virat Khullar on driving Bharat’s car dreams with emotion, offers, and OTT power
Hyundai is targeting non-metro markets with emotion-led campaigns, regional outreach, and OTT integrations. Virat Khullar outlines the brand’s shift toward full-funnel, retention-focused marketing.
Why BoroPlus Never Had to Reinvent Itself to Stay in the Game
BoroPlus has stayed relevant for over 40 years without drastic reinvention, leveraging trust, Ayurvedic roots, and emotional memory while quietly evolving to meet modern skincare needs.
LinkedIn’s Sachin Sharma on Video’s Power to Make B2B More Human, More Impactful
LinkedIn is pushing B2B brands in India to embrace video, creator-led content, and new ad formats like First Impression Ads, aiming to shift the focus from lead-gen to full-funnel marketing impact.
Inside Snapchat’s Chat Ad Strategy: What It Means for Digital Marketing in India
Snapchat’s Sponsored Snaps aim to place ads inside Chat inboxes, offering brands like AJIO and Instamart a native way to engage Gen Z through conversational, non-intrusive marketing.
