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Project Worldwide Appointed New Leaders for India and South Asia Operations

Project Worldwide appointed Rasheed Sait as Chief Growth Officer for India/South Asia, and Neha Lobo as the new Managing Director for GPJ India to expand its footprint in the India/South Asia region.

By FE BrandWagon BureauUpdated at: 8 July, 2025 9:06 am
New Leaders for India/South Asia Region

(Source: prhandout)

Project Worldwide, a private advertising company holding 14 agencies, today announced key leadership appointments designed to expand its footprint in the dynamic India/South Asia region. The network has named Rasheed Sait as Chief Growth Officer for India/South Asia, and Neha Lobo as the new Managing Director for GPJ India, an experiential marketing agency within Project Worldwide.

The Project Worldwide aims to strengthen its presence in India's fast-growing economy through these strategic appointments.

Rasheed Sait appointed Chief Growth Officer of Project Worldwide India/South Asia

Rasheed Sait, with over two decades of experience leading GPJ India, will now take on the role of Chief Growth Officer for the broader India/South Asia region for Project Worldwide. Under his leadership, GPJ India has transformed into a full-service integrated marketing agency with offices in Bangalore, Mumbai, and Delhi, earning accolades such as 'Specialist Agency of the Year’ and the 'Indira Excellence Award' for Sait’s contributions to the event and experiential industry.

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In his new role, Rasheed is said to focus on driving growth for GPJ and other Project Worldwide entities planned for launch in India. He will also lead the region's expansion strategy (including M&A), collaborate with worldwide offices to onboard global client relationships, and grow the company’s Centre of Excellence based in Bangalore. Rasheed will continue as an advisor to our regional leadership and will continue to serve on the board of GPJ India.

“Rasheed’s ability to build high-performance teams, his entrepreneurial spirit, combined with a unique ability to straddle strategy with creativity, has been instrumental in GPJ India establishing itself as a trusted advisor to a number of our global and local clients.”, said Chris Meyer, CEO, Project Worldwide.

Neha Lobo appointed Managing Director of GPJ India

Neha Lobo is taking the helm at GPJ India as its new Managing DirectorShe brings over 25 years of experience in brand, client relationships, and business development, with a proven track record of driving business growth and leading high-performing teams.

Before joining GPJ India, Neha held various leadership positions at IBM, including building a Digital Marketing Demand Centre for the APAC region and serving as APAC Geo Leader for Sales Development for IBM Technologies. Her extensive expertise in technology, automotive, and retail industries aligns perfectly with GPJ India’s commitment to delivering impactful and memorable brand experiences.

In her new role, Lobo will be responsible for leading the GPJ India team, expanding client relationships, spearheading the agency's strategic growth, fostering innovation, and further solidifying GPJ India's position as a market leader in the experiential space.

“We are thrilled to welcome Neha Lobo to the GPJ India family,” said Fiona Bruder, CEO, George P. Johnson. “Her transformational leadership, deep industry knowledge, and passion for creating engaging experiences make her the ideal person to lead GPJ India into its next phase of growth.”

Rasheed and Neha’s appointment underscores Project Worldwide's efforts to deliver marketing and creative solutions across sectors.

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