On July 18, the Karnataka government lifted Bengaluru’s seven-year ban on outdoor advertising. Under the BBMP Advertisement Bye-Laws, 2024, new rules regulate hoarding placements, bidding, and public messaging space.
Billboard (Source: unsplash)
On July 18, the Karnataka government lifted a seven-year ban on outdoor advertisements in Bengaluru. Out of Home advertising (OOH) comprise billboards, bus shelter posters and checkout advertising, etc.
The notification was issued after the Karnataka government submitted the BBMP Advertisement Bye-Laws, 2024, to the Karnataka High Court for approval. As per the BBMP Advertisement Bye-Laws, 2024, advertising rights will be granted to bidders who offer the highest rates for a specific road or group of roads. Also, permissions for commercial advertisements will not be granted on roads narrower than 60 feet, except in zones designated as commercial or industrial in the master plan.
Successful bidders are permitted to install hoardings only on private properties and must obtain written consent from the property owners. Additionally, the BBMP allows hoardings to be placed at intervals of every 200 meters along designated road stretches. No two hoardings may be placed next to each other, and the horizontal width of each hoarding must not exceed 40 feet.
The Karnataka government has prohibited advertisements on footpaths, roads, and properties without a valid khata or not listed in BBMP records. Tax-compliant malls can display ads facing public roads if they pay the required fees.
The notification requires that 10% of daily screen time for digital displays and 20 days per year for static hoardings be reserved free for public interest messages. Namma Metro can also display ads on its pillars and stations, with BBMP managing tenders and revenue sharing.
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