Hero MotoCorp and Saatchi & Saatchi India unveil a new campaign for the Xtreme 250R, positioning it as the fastest and sharpest 250cc motorcycle. The film features the bike outrunning sports cars, targeting first-time street bike buyers with the message: ‘Streets Have A New GOAT.’
‘Streets Have a New GOAT’ Campaign (Source: prhandout)
Saatchi & Saatchi India has partnered with Hero MotoCorp, manufacturer of motorcycles and scooters, to roll out an integrated campaign for the Hero Xtreme 250R.
The campaign seeks to position the new streetfighter as category-defining, one that is the fastest and sharpest in its class, encouraging riders to own the street and the spotlight. The campaign aims to highlight the engineering prowess and Hero MotoCorp’s premium vision. The campaign targets a new generation of riders who crave speed, agility, and style.
The film takes place in a busy container yard and shows a competition between the Xtreme 250R motorcycle and a lineup of fast sports cars. This scene represents breaking the usual rules. The story is a high-speed challenge where the motorcycle's speed, control, and quick acceleration beat the cars. It is aimed at first-time buyers of 250cc bikes. The message is clear: ‘Streets Have A New GOAT,’ positioning the Xtreme 250R as the top choice for street riding.
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “The thing that stood out in the brief was the Xtreme 250R’s acceleration – 0 to 60 kmph in 3.2s. A little digging showed us that this wasn’t just the fastest 250; it was one of the fastest things on the road, period. Our idea came from the insight that speed is fundamentally about bragging rights. That’s what we brought alive in a simple, impactful way.”
Aashish Midha, Head – Marketing, India Business Unit, Hero MotoCorp, said, “The Xtreme 250R – the fastest in its class – represents our commitment to delivering high-performance engineering with unmistakable style. Designed by Saatchi & Saatchi India, the campaign is crafted for a generation that leads with confidence, individuality, and purpose. The motorcycle has already set a benchmark in the segment and is receiving strong acceptance from customers across the country. Every second from 0 to 60 is a flex of speed, attitude, and precision. This isn’t just a motorcycle. It’s a statement.”
The campaign can be found on television, digital, print, OOH and cinema across the country.
Film Link: https://youtu.be/RkNTA0i9Xh0?si=4mSvDCE6UMZ99qP4
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