Meta-owned Threads has launched an upgraded suite of analytics tools designed to help users better understand how their posts are performing and where their audience is coming from.
Visual snapshot of Meta’s Threads Creator Analytics, highlighting post interactions, follower growth over 90 days, demographic insights, top locations, and cross-platform view distribution between Instagram and Facebook. (Source: AI Image)
The revamped "Insights" dashboard now offers detailed engagement breakdowns, including post-level data on likes, replies, quotes, and reposts under a new "Interactions" section.
The "Followers" tab has also been enhanced to show follower growth by location, highlighting top cities and countries, as well as demographic insights like age and gender.
A newly introduced chart feature allows users to track performance trends over customizable timeframes, from 7 to 90 days. This helps creators identify which content resonates over time.
Another major update shows how posts are discovered across Meta platforms, with Threads now displaying what percentage of views come from Instagram and Facebook.
Meta says the updates aim to empower creators with deeper insights to grow their reach and fine-tune their content strategy.
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