Instamart’s new campaign showcases its expanded product range and 10-minute delivery promise through a light-hearted ad that blends convenience with humour.
Instamart (Source: prhandout)
Instamart, a quick-commerce platform, has launched a new ad that promises convenience to an entirely new level. Customers can find products ranging from vacuum cleaners, mixers, projectors, soundbars, and kitchen utensils, to personal care brands, and baby care products, all said to be delivered in just 10 minutes.
Titled “Big or Small, We Deliver It All” and conceptualised by Moonshot Films, the ad kicks off with a humorous twist—a man switches on the lights, only to find his house mid-robbery. Instead of panicking, he tells the burglars to wait a couple of days for the new items to arrive.
What unfolds next is a series of scenes where the burglars, instead of looting, end up assisting the family with their daily routines. From holding a lamp so the teenage son can study, to setting up a projector, operating a mixer, and even serving plates at dinner, they become part of the household, using the very things they came to steal.
The scene transitions to a voiceover, pointing out the needless hassle the family is putting up with. Instead of enduring long delivery wait times, they could simply use Instamart and get everything they need delivered in just minutes.
The film wraps up, and an Instamart delivery executive shows up at the door, package in hand, while the burglars remain hilariously frozen in mid-crime
Mayur Hola, VP, Brand Marketing at Swiggy, said, “We set out to tell a story that’s not just entertaining, but also highlights how Instamart delivers anything a home needs—big or small. The idea of burglars becoming helpers was a fun, unexpected way to show our range and speed, whether it’s a smart projector or plates for dinner. It’s convenience, with a twist of humour. While many platforms focus on brand partnerships, this campaign puts Instamart front and centre—reinforcing our identity and showcasing what we truly offer, in a way that’s both relatable and engaging.”
Arjun Choudary, VP, Revenue & Growth, Instamart, said, "This campaign is a playful and engaging way to celebrate a new milestone for Instamart—broadening the scope of what we deliver right to your doorstep. What started with groceries a few years ago has now grown to include the widest selection of products, from home essentials and electronics to personal care items and more. Whether you're in need of a last-minute gift, a kitchen gadget, or just your daily necessities, it’s all available on Instamart. And the best part? It all arrives in just 10 minutes, making everyday convenience faster and more accessible than ever before."
Puneet Chadha, the Founding member of Moonshot, said, “The brief was that all the items that used to take a couple of days to arrive are now on Instamart. So we thought, what’s the most extreme situation where you would need these products instantly. If you’re getting robbed and the new stuff takes two days to come, you might as well ask the robbers to wait. The family just using the items while the robbers stand there awkwardly allowed us to show off the mega assortment in a very fun and visually unexpected way.”
Link to the film here: https://www.youtube.com/watch?v=IUwuIxCU8rw
By continuing you agree to our Privacy Policy & Terms & Conditions
