Vineet Recriwal, previously associated with Burson India and Omnicom Singapore, has launched a new brand marketing and communications advisory called The Native.
Vineet Recriwal launches 'The Native' to advise startups on brand strategy (Source: prhandout)
The initiative is positioned to work with founders and growing businesses, particularly those operating in fast-paced markets.
According to Recriwal, The Native will offer brand and messaging strategies with a focus on simplifying communication challenges often faced by early and growth-stage companies. “Most early and growth-stage businesses do not need bloated 360-degree communication – they need clarity,” he said. “Their struggle is not due to poor execution, but because they misread the market. They need someone who understands their ambition, reads market signals, and can translate that into the right message, to the right people, through the right channel.”
The firm intends to provide senior-level consulting from the outset and collaborate directly with leadership teams. Services listed by the advisory include market entry strategies, brand positioning, narrative development, issue management, investor and internal communications, and thought leadership.
Recriwal added, “That’s where The Native comes in – as a sharp, strategic partner that brings ecosystem context, narrative focus, and execution insight from day one – to help businesses enter new markets with context, and shape their positioning with conviction.”
The advisory is based in India but aims to serve clients with regional ambitions, particularly those entering new or complex markets.
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