Airtel Partners with Perplexity to Bring Rs 17,000 Pro AI Subscription Free to Users

Bharti Airtel, a telecom provider, has partnered with Perplexity, an AI-powered answer engine, and is offering a 12-month Perplexity Pro subscription free of cost to its 360 million customers.

Perplexity is an AI-powered search and answer engine that offers real-time responses to users in a conversational language. Perplexity has a free offering, which offers only search functions, while the Pro version provides access to advanced AI models, image generation, file uploads and analysis, as well as Perplexity Labs.

For all Airtel customers (Mobile, Wi-Fi and DTH), the Pro subscription, worth Rs 17000 yearly, is available for free for a year. Airtel users can avail themselves of this offer by logging in to the Airtel Thanks App. 

Commenting on the partnership, Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel, said, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring a powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”   

Aravind Srinivas - Cofounder, CEO – Perplexity said, “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”

Perplexity Pro claims to build itineraries for vacations and act as a guide for daily activities for people of all backgrounds.