Healthcare company Abbott has introduced a new ready-to-use antacid product, Digene Insta On The Go, designed to offer quick relief from acidity and indigestion without the need for water.
The product comes in 10 ml single-use sachets and is targeted at individuals with fast-paced lifestyles. (Source: prhandout)
Healthcare company Abbott has introduced a new ready-to-use antacid product, Digene Insta On The Go, designed to offer quick relief from acidity and indigestion without the need for water.
The product comes in 10 ml single-use sachets and is targeted at individuals with fast-paced lifestyles. According to Abbott, the formulation begins acting in two seconds and remains effective for over two hours.
“Acidity can strike without warning—during a hectic workday, while traveling, or even on your daily commute,” said Dr. Jejoe Karankumar, Director of Medical Affairs at Abbott. “This ready-to-use solution delivers rapid relief within seconds and is effective for over two hours.”
The new format was developed based on consumer feedback indicating a preference for portable and discreet acidity relief. It is available in a mint flavor and is priced at ₹50 for a pack of five sachets.
The company is supporting the launch with a digital-led awareness campaign across outdoor, retail, and online platforms.
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