HRX, the activewear and lifestyle brand co-owned by actor Hrithik Roshan, has announced actor Triptii Dimri as the new face of its latest campaign, ‘Built for Sweat, Designed for Life’.
The campaign film features both Roshan and Dimri in varied settings such as workouts, morning routines, and casual everyday scenes. (Source: instagram)
The campaign is aimed at positioning the brand’s offerings as suitable for a wider consumer base, particularly women, amid a growing interest in athleisure wear across India.
The campaign film features both Roshan and Dimri in varied settings such as workouts, morning routines, and casual everyday scenes. The brand highlights how its apparel is intended to be functional across different daily activities, combining exercise and lifestyle use. The initiative reflects HRX’s stated focus on integrating fitness wear with daily fashion choices.
Speaking on the campaign, Hrithik Roshan, Co-founder, HRX, said, "We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I'm happy to be collaborating with Triptii and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”
Link to the film - https://youtu.be/8RC42pPKl_E
Triptii Dimri added, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.”
Suman Saha, CXO, House of Brands, Myntra, said, “HRX has consistently been a frontrunner in the active and athleisure wear segment on Myntra. This new campaign perfectly articulates HRX's strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion. With the addition of Triptii Dimri alongside Hrithik, we are reinforcing Myntra's commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX's position as a lifestyle choice, not just a fitness one.”
By continuing you agree to our Privacy Policy & Terms & Conditions
