Sudarshan Karandikar Joins Madison Media Loop as VP

Madison Media Loop, the creative segment of Madison World, has named Sudarshan Karandikar as vice president.

Karandikar shared that he will focus on building brand narratives that are not just creatively compelling, but also culturally rooted and tech-enabled.

Karandikar has over 20 years of experience in advertising and marketing, having worked with agencies including McCann, FCB Interface, SSB & B Lintas, and Dentsu.

He has managed accounts for FMCG, BFSI, Automobile, Travel and Entertainment sectors. He has contributed to campaigns for brands such as Godrej Properties, L&T Realty, Perfetti, ICICI Direct, ITC, Mahindra Tractors and Nickelodeon.

He shared his gratitude for his appointment on LinkedIn, saying, “At Madison Loop, I am excited to shape stories that resonate deeply, travel fast, and stay relevant for some of India’s most respected and ambitious brands. Grateful to Sam Balsara, Lara Balsara, Vajifdar Vikram Sakhuja, Kosal Malladi, Manish Menon, Aditi Madappat and everyone who has been part of the journey so far - mentors, collaborators, challengers, and believers.”