The campaign highlights UNIQLO’s LifeWear philosophy through two core products—the AIRism Polo Shirt and the Super Non Iron Shirt—showcasing Rahul Dravid in both his on-field and off-field roles to underline the versatility of everyday clothing.
Rahul Dravid features in UNIQLO’s new ‘Everyday Wear for Mr. Dependable’ campaign, showcasing the brand’s LifeWear range designed for comfort, versatility, and modern living. (Source: prhandout)
Global apparel retailer UNIQLO has introduced a new campaign titled ‘Everyday Wear for Mr. Dependable’ featuring former cricketer Rahul Dravid. The campaign focuses on UNIQLO’s LifeWear philosophy, showcasing two key products—the AIRism Polo Shirt and the Super Non Iron Shirt—designed for comfort, simplicity, and everyday use.
Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and life. UNIQLO fits into every version of my day - it’s simple, comfortable and functional.”
Video Link of the Campaign - https://youtu.be/AUe8OC5UdCs
The campaign film presents Rahul Dravid in two settings—on-field in the UNIQLO AIRism Polo Shirt while walking past the nets as a coach, and off-field in the UNIQLO Super Non Iron Shirt on his way to a family dinner. Using a split-screen format, the narrative highlights the versatility of UNIQLO apparel across different aspects of daily life.
“We are very pleased to collaborate with the cricket legend,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign, we showcase the two sides of Rahul Dravid, the coach on the field and the family man off the field, showcasing that UNIQLO is a dependable choice of clothing for your everyday life”.
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