Shubhranshu Singh has exited Tata Motors CV after four years, during which he built the marketing function, led digital transformation, and launched EVs and brand campaigns.
Singh played a central role in building the company’s digital marketing framework.
Shubhranshu Singh, Chief Marketing Officer at Tata Motors’ commercial vehicles business, has moved on after completing four years with the company. Singh stated that he would be pursuing external opportunities and that more details would follow soon.
During his time at Tata Motors, Singh set up the brand and marketing function within the CV unit, creating a structure with dedicated brand managers. He led the repositioning of the corporate brand and developed the ‘Better Always’ campaign. He also oversaw the launch of several vehicle and non-vehicle brands, including Tata Motors’ entry into electric commercial vehicles with the Ace EV and Ace Pro EV.
Singh played a central role in building the company’s digital marketing framework. The team implemented Salesforce CRM, built an attribution-led media mix across channels, and developed a data-driven ecosystem that contributed to digital platforms accounting for over a quarter of retail vehicle sales. Under his leadership, the company launched one of the sector’s largest influencer programs, involving over 700 creators, and restructured brand strategies across lubricants, additives, spare parts and telematics.
Tata Motors CV’s YouTube channel crossed one million subscribers and 450 million views in two years, earning the Gold Creator Award. The content strategy involved multilingual storytelling and regular content deployment across formats.
Singh has been named to Forbes’ 2025 list of the World’s Most Influential CMOs and currently serves on the Effie LIONS Foundation board. He is also a writer and industry speaker. Prior to Tata Motors, Singh held senior marketing roles at Royal Enfield, Visa, Diageo, and Star TV Sports. He began his career at Hindustan Unilever.
His approach at Tata Motors shifted the marketing system from one focused on campaign bursts to a more continuous and tech-integrated model. This included the use of a customer data platform, performance marketing, programmatic buying, and fraud prevention mechanisms.
Singh’s next role has not been disclosed.
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