Khatija Lokhandwala, previously Brand Head of Marketing at Zivame, has joined Fireside Ventures as Head of Marketing. In a LinkedIn post, she cited Fireside’s brand philosophy and clarity of vision as key reasons behind her move.
Khatija Lokhandwala: Head of Marketing, Fireside Ventures (Source: linkedin)
Khatija Lokhandwala, former Brand Head of Marketing at Zivame, has joined Fireside Ventures as Head of Marketing.
In a LinkedIn post, she said Fireside’s clarity around the brands it supports, the founders it backs, and the principles it follows were key factors in her decision. She noted that the firm's philosophy — “The Value of Good” — influences how decisions are made, how partnerships are built, and how long-term value is created. According to her, this approach reflects a consistent framework that guides both business growth and operational choices.
Lokhandwala brings over a decade of experience in brand and marketing roles across the consumer goods and retail sectors. She has previously held senior positions at INBISCO and Jyothy Laboratories, and began her career at CavinKare. She has also worked in sales and marketing at Pantaloons and other retail firms.
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