India’s ad market in Q2 2025 saw a perfect blend of traditional FMCG brands and rising digital players capturing consumer attention and ad awareness.
Advertising (Source: unsplash)
The YouGov’s Q2 2025 Advertiser Impact Report provides an analysis of the brands that saw the most significant increase in advertising awareness during the second quarter of 2025 (April–June) across five Asia-Pacific markets: Australia, India, Indonesia, Singapore, and Thailand.
Among them, India stood out as a market where traditional consumer brands and digital-first players thrive side by side.
According to the report, the top-performing brands in India revealed a powerful trend: both legacy FMCG giants and rising digital platforms are making significant strides in capturing consumer attention.
Each month from April to June, YouGov tracked the top 10 brands that recorded the highest increase in Ad Awareness, the percentage of people who recalled seeing an advertisement for the brand within the past two weeks.
In April, Tata Sampann, Star Health Insurance, and Havells led the market, each showing over a 6% increase in ad awareness. H&M and Spotify also performed well, reflecting a strong mix of lifestyle and digital brands.
In May, Tanishq gained attention with a 7% rise, likely due to seasonal campaigns for weddings and celebrations. Other brands that showed notable increases included Domino’s, Amazon Prime Video, and Samsung, which continue to invest in outreach.
In June, Nescafe had the best performance, with a 7.4% increase in ad awareness. Britannia, Google Home, Redmi, and Amul followed closely, showing the popularity of comfort brands and tech services.
What sets India apart from other APAC markets is this unique balance.
While countries like Thailand witnessed sharp spikes (with Milo gaining 15.5% in May), India’s growth was more consistent and broad-based, with most leading brands falling within the 5%–7% change range.
India is a two-speed market. On one side, heritage brands like Amul and Dettol continue to thrive through emotional connect and legacy trust. On the other hand, digital-first players like Spotify, Redmi, and Swiggy are engaging younger audiences with smart, targeted campaigns.
In the second quarter of 2025, advertisers in India meticulously combined traditional and modern strategies to engage their audiences.
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