How Two Brothers Organic Farms built a Rs 200-crore brand

“We were earning well, flying business class, living in the best cities. But every time we visited our village, something inside us felt more alive. And also more uneasy.” That quiet discomfort led Satyajit and Ajinkya Hange — both MBA graduates and former private bankers — to make a decision most would call reckless. They quit their high-paying jobs and returned to their village, Bhodani in Maharashtra’s Pune district, to become full-time farmers.

Today, that decision has grown into Two Brothers Organic Farms, a Rs 200 crore business that works with nearly 5,000 farmers, employs over 400 people, and sells ghee, jaggery, oils, and flour to customers in over 60 countries.

But the journey started not with ambition, but concern.

“Our soil was dying. My father could water crops every 20 days- we had to do it every 8. Fertility had dropped by 50% in just a few years. We saw what chemical farming had done,” says Satyajit.

So the brothers did what few were doing at the time: they went back to regenerative and traditional farming-  no chemicals, no shortcuts. They started with papayas and later built what they now call a food forest, with over 17 varieties of crops.

But when they took their first produce to the mandi, reality hit. “We got Rs 4 per kilo for our papayas. Chemically grown ones were getting Rs 8. The trader said: ‘Your fruit has blemishes. People buy with their eyes.”

That comment would shape everything that came next.

Instead of competing in a system that punished sustainable practices, they decided to build their own — a platform that respected both the farmer and the food. They began selling directly to consumers, first at farmers’ markets, then online.

Fresh produce was difficult to scale, so they turned to products that could hold their value and didn’t need a cold chain: ghee made the traditional way from curd, not cream; jaggery without chemicals; cold-pressed oils; and seasonal pickles using only whole ingredients.

These weren’t niche lifestyle products — they were foods their grandparents had grown up on. That connection helped build trust. And with that trust came scale.

From selling at Mumbai markets with “just two tables and a lot of conversation,” they now serve 6.5 lakh customers — 80% in India and the rest across top global markets including the US, MENA region, Australia, Canada, and Europe.

The internal team has grown to 400, and the company operates a 40,000+ sq. ft. manufacturing facility in Dapur MIDC, along with warehouses in Pune, Delhi, and Bangalore to ensure deliveries-  domestic or international-  are completed in 4–5 days.

Over 70% of their customers return, and much of their growth has been organic — word-of-mouth, social media storytelling, and product integrity. “Our ketchup has 75% fresh tomatoes,” Satyajit notes. “Most commercial brands have just 8–9% — and that too, as puree.”

With strong unit economics and control over sourcing, they’ve even begun pushing into more affordable products. “Our jaggery powder sells for Rs 100 per half kilo. The market price is Rs 70–80, but ours is chemical-free. That Rs 20 premium makes sense when people understand what they’re eating.”

Big names took notice. Actor Akshay Kumar, cricketer Virender Sehwag, and Zerodha’s Nithin Kamath all began as customers and later became investors. Kamath led their Series A round with Rs 50 crore. Series B is now underway,  aiming to raise Rs 100 crore for expansion, R&D, and backend tech for traceability, including a farmer app to track sourcing practices.

Still, Satyajit insists the core hasn’t changed.

“We never sat down and decided to build a sustainable brand. We just didn’t want to poison our soil. Now everything.  our plastic-free packaging, solar-powered ghee plant, electric delivery vehicles, flows from that.”

The company aligns with 18 of the United Nations' 17 Sustainable Development Goals. But for the Hanges, the impact starts at the village level. Their facility employs 70% women. Their goal: to eventually work with 5 lakh farmers and serve 60 lakh consumers.

Asked about agricultural policy and MSP debates, Satyajit is clear: “We need to stop asking what the government can give. India is best placed to supply clean food to the world. But it’ll take entrepreneurs who understand both the soil and the market.”

And that’s what they’ve become, not accidental farmers, but intentional builders of a new food system, rooted in the past but built for the future.