Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has unveiled his latest venture, House of IP, in collaboration with digital content and influencer marketing company YAAP Digital.
Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has unveiled his latest venture, House of IP , source: facebook (Source: prhandout)
The newly launched studio will focus on developing and scaling high-impact intellectual properties (IPs) across entertainment, sports, music, branded experiences, and digital-first formats.
House of IP positions itself as a first-of-its-kind event and entertainment IP venture studio, offering end-to-end solutions from ideation to monetisation. It will not only incubate original formats but also partner with existing IP holders to offer brand strategy, content development, and commercial advisory services.
“At a time when content is fragmented, attention spans are shrinking, and brands are seeking more immersive and ownable experiences, the need for strong, scalable IPs is more urgent than ever,” said Raj Nayak, Founder of House of IP. “This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms.”
The venture is strengthened by its partnership with YAAP Digital, which brings expertise in digital storytelling, branded content, and influencer-led campaigns.
Atul Hegde, Founder of YAAP, said, “At YAAP, we’ve always believed in the power of IPs to build lasting brand equity. Partnering with Raj to launch House of IP is a natural extension of our vision. With his creative leadership and our digital-first DNA, we’re excited to co-create iconic, scalable properties that will redefine how brands engage with culture and communities.”
House of IP is setting up offices in Mumbai, Delhi, Bangalore, and Dubai, aiming to become a cultural powerhouse in India’s fast-evolving, experience-led entertainment space.
By continuing you agree to our Privacy Policy & Terms & Conditions
