Consumer tech brand Nothing has unveiled a collaboration with photographer and filmmaker Jordan Hemingway for its first over-ear headphones, Headphone (1).The campaign features portrait-led visuals directed by Hemingway,alongside the launch of a custom camera preset designed for Nothing smartphones.
A diverse cast of individuals dons Nothing’s first over-ear headphones, Headphone (1), in a striking portrait-led campaign shot by Jordan Hemingway — blending raw expression, minimalism, and industrial design in a bold visual narrative. (Source: prhandout)
Speaking about the project, Hemingway said, “I first found myself at Nothing’s office a few years ago for an unrelated meeting to the Headphone (1) project. Even then, their spirit of innovation and fearless exploration left a mark on me. To return now, years later, to build something together is not just exciting, it’s an honour.”
Ryan Latham, Senior Director of Brand & Creative (Global) at Nothing, “Working with Jordan was an instinctive fit; the team was drawn to his signature aesthetic that blends honesty, beauty, and raw brutality with innovation. His ability to challenge the traditional norms in the fashion space felt like an alignment with how we wanted to convey Headphone (1).”
“We loved the idea of portraiture to capture unique personalities. Jordan's work equally spans music and culture, and we knew he would bring experimentation and something very fresh to the campaign. His love of technology and the process felt like a real parallel with our design team and made the whole project interesting and fun.”
As part of the campaign, a new photography preset titled “Stretch, created by Hemingway, will launch later in July, giving Nothing smartphone users the ability to capture images in his distinctive visual style.
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