Menswear brand J. Hampstead has appointed actor Bobby Deol as its new brand ambassador, marking a strategic move to rejuvenate its positioning in India’s fashion segment.
Actor Bobby Deol features in J. Hampstead’s latest campaign after being announced as the new brand ambassador for the luxury menswear label. (Source: prhandout)
Menswear brand J. Hampstead has appointed actor Bobby Deol as its new brand ambassador, marking a strategic move to rejuvenate its positioning in India’s fashion segment.
J Hampstead, the brand part of Siyaram Silk Mills, is aiming to connect with younger, aspirational consumers by leveraging Deol’s popularity and personal style.
Bobby Deol says, “I’m honoured to represent J. Hampstead, a brand that exemplifies classic style and lasting quality. Its attention to detail and legacy of excellence align perfectly with my own fashion values.”
Avnish Poddar, Director, J. Hampstead, adds, “Bobby’s distinctive style and appeal make him an ideal ambassador for the brand. His association brings fresh energy and strengthens our connection with today’s aspirational, fashion-conscious consumers.”
This collaboration follows J. Hampstead's history of engaging prominent personalities to represent its brand, including Hrithik Roshan and Priyanka Chopra.
The partnership aims to strengthen J. Hampstead’s positioning in the menswear segment, as the brand looks to appeal to a new generation of style-conscious consumers.
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