Fintech Startup Gullak Onboards Veteran Marketer Nikhil Rao as Brand Advisor

With over two decades of experience, Rao has played a pivotal role in shaping some of India’s most memorable brand campaigns. His past work includes widely recognised campaigns such as Cadbury’s “Shubh Aarambh,” 5 Star’s “Ramesh-Suresh,” Snickers’ collaboration with Rohit Shetty, and Boomer’s catchy “Boom Boom Boomer.”

Currently, the Chief Marketing Officer at Mars Wrigley India, Rao, leads brand and digital initiatives for names like Snickers, Galaxy, Orbit, and Boomer. He previously held senior roles at Cadbury and Mondelez Southeast Asia, where he helped launch products like Dairy Milk Silk and Bournville, and contributed to the global refresh of Cadbury Dairy Milk.

As a brand advisor, Rao will work closely with Gullak’s founding team to refine the company’s brand vision, develop deeper consumer engagement, and craft a differentiated voice in India’s growing fintech landscape. His input is expected to influence key areas such as product positioning, storytelling, and go-to-market strategies.

The appointment underscores Gullak Money’s long-term ambition: to make digital gold a trusted and familiar part of household savings across India.

"I’m excited to be part of Gullak’s journey," said Nikhil Rao."Gold is emotional, aspirational, and universal to Indian households. Gullak is making it digital, disciplined, and effortless — and I’m thrilled to contribute to that evolution. Nikhil has a rare instinct — the kind that turns ideas into brands everyone remembers. With him guiding us, we’re a step closer to making digital gold synonymous with Gullak. We’re grateful to have someone like Nikhil believe in what we’re building and share his time and experience with us," said Naimisha Rao, Co-founder, Gullak.