‘Har Tiffin Ki Sweet Ending’: SRK Stars in Dark Fantasy’s New Film

Conceptualised by FCB ULKA, in a slice-of-life narrative, we see Shah Rukh Khan in a fatherly role, teaming up with his son to sneak a Dark Fantasy cookie into their tiffin, only to realise mom was already a step ahead. The film celebrates these small moments of connection and joy, and reinforces that with Dark Fantasy, a sweet ending is always guaranteed.

TVC Link: https://www.youtube.com/watch?v=-AlYgXcqmHc

Excited about the new ad film, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd. said, "At Sunfeast Dark Fantasy, we’re always looking for meaningful ways to bring indulgence into everyday moments. With this campaign, we wanted to highlight a relatable truth—tiffin often misses out on a sweet ending. Our film brings this to life charmingly and playfully, and we’re delighted to have Shah Rukh Khan embody this story that’s both endearing and delicious."

Shah Rukh Khan expressed his views on the latest ad campaign, "There’s something timeless about the joy of a sweet surprise in your tiffin. This film was such a delight to shoot—it’s fun, it’s warm, and it brings alive those small but special family moments we all cherish. And of course, working with Dark Fantasy means indulging in the treat myself!"

Suchitra Gahlot, National Creative Director, FCB Ulka, said, "Our creative approach was to turn a simple mealtime habit into an emotional, relatable story. The father-son duo, the mischievous plan, and the intuitive mom come together to celebrate modern family dynamics and indulgence—exactly what Dark Fantasy stands for."

Dark Fantasy’s latest film focuses on everyday moments within Indian families, highlighting the role of small gestures in creating meaningful connections. By centring the narrative around a tiffin box, the brand positions itself as a treat that adds a touch of indulgence to daily routines.