Former Indian cricket captain MS Dhoni has invested in digital insurance startup ACKO through his family office, Midas Deals, and has also come on board as a brand ambassador.
MS Dhoni joins team ACKO, Founder Varun Dua and Cricketer MS Dhoni showing thumbs. (Source: linkedin)
The move reflects Dhoni’s endorsement of ACKO’s vision to simplify and reimagine the insurance experience for modern India.
Dhoni expressed his support. “As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated,” said Dhoni. “ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”
According to ACKO, the partnership goes beyond a traditional brand endorsement. Varun Dua, founder of ACKO, said, “Dhoni’s association with ACKO isn’t just a brand collaboration, but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for — trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India.”
With the endorsement, ACKO aims to further strengthen its positioning among urban, digitally-native consumers seeking transparent and intuitive insurance experiences.
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