Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. Siddiqui, in his new role, will join the agency’s core leadership team and work alongside Co-Founders Gaurav Arora and Himanshu Arora.
Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. (Source: prhandout)
His responsibilities include scaling the agency’s creative output and focusing on brand-building initiatives across key markets.
Siddiqui previously held the position of Global Creative Head at Pepper Content. Prior to that, he spent over 14 years at Dentsu, where he was involved in creative strategy and business development. He has also served on juries at industry advertising forums.
Himanshu Arora, Co-Founder of Social Panga, said, “Sahil joins us at a time when we’re entering our next phase of evolution—where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behavior, makes him a vital addition to our leadership. We're excited to shape globally benchmarked work that drives real impact.”
Gaurav Arora, Co-Founder of Social Panga, added, “What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”
Commenting on his appointment, Sahil Siddiqui said, “The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”
The agency stated that the appointment is part of its efforts to strengthen its leadership structure and address growing creative and strategic mandates.
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