Raymond has joined hands with Goonj for the 2025 edition of its annual garment exchange initiative, “Look Good Feel Good”. Actor and philanthropist Sonu Sood has been onboarded this year.
Look Good Feel Good (Source: prhandout)
Raymond has joined hands with Goonj yet again to launch the 2025 edition of its annual garment exchange initiative, “Look Good Feel Good”. Actor and philanthropist Sonu Sood has been on-boarded this year in the campaign’s core message.
The initiative has been live since the 4th of July and continues till the 27th of July, inviting customers to contribute garments in good condition and experience the “Joy of Giving”. These clothes will then be routed through their Campaign partner Goonj’s Circularity Centers, where, after detailed processing, they will become a part of Material kits, provided to rural communities, as a dignified reward for their efforts and contribution to solve their development issues, from revival of water bodies to developing bamboo bridges.
Watch - Raymond and Goonj
One can choose to give garments across categories - from shirts and trousers to jackets, women's and children's wear, etc., as long as they are in good condition. Each customer can receive up to 15 stitching vouchers based on the no. of garments exchanged. These vouchers can then be redeemed on stitching charges on purchased Raymond fabrics at the relevant store.
Speaking about the initiative, Paritosh Tiwari, Raymond Lifestyle Ltd., said, “Look Good Feel Good is not just a mere campaign, it is a reflection of what we stand for. Every garment contributed has the potential to become part of someone else’s story. Over the years, the response has shown us that people want to contribute; all they need is a platform that’s thoughtful and trustworthy. That’s what we aim to provide, in partnership with Goonj.”
Goonj Founder, Anshu Gupta, said, “Goonj's long-standing partnership with Raymond is unique and significant in many ways. The growing success of this campaign, over the years, highlights that when people are given a chance to contribute to a larger purpose, they respond. At Goonj, our sustained work over the last 2 decades has been on transforming people's mindset about their under-utilised clothes, beyond decluttering and recycling, as a larger contribution to people's dignity, development, and climate action. We hope to work more closely with Raymond in the future as well to see how this brings about a deeper impact in the world."
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