Lenovo Unveils 'Damn the Odds' Campaign Featuring Jasprit Bumrah and Mythpat

Lenovo, a multinational technology company announced the launch of its latest brand campaign, 'Damn the Odds', featuring Indian cricketer Jasprit Bumrah and gaming creator Mithilesh Patankar, commonly known as Mythpat. With this campaign, Lenovo formally introduces both icons as brand ambassadors, seeking to strengthen its connection with India’s next generation of creators and gamers.

Built on the insight that pressure is not new to this generation – from academic expectations and side hustles to social image and hyper-competition – “Damn the Odds” highlights how Gen Z thrives under pressure with the right tools. With Lenovo’s AI-powered innovation, the campaign wishes to position the technology support system as a performance multiplier.

Chandrika Jain, Director – Marketing, Lenovo India, said: “At Lenovo, we’re committed to powering India’s growing Gen Z community – from competitive gamers to passionate creators – with tech that’s built for performance, creativity, and expression. This campaign brings alive the spirit of ‘Damn the Odds’ by celebrating individuals who hustle hard and use smart tools to go further, faster.”

Jasprit Bumrah, who’s represented by RISE Worldwide, added: “Whether it’s cricket or life, preparation is everything. Tech today helps break down the micro-movements, identify areas of improvement, and sharpen instincts. Data and analytics have become a core part of modern cricket. What stood out to me about Lenovo’s AI-powered approach is how personal it feels - it’s built around how I train, think and perform.”

With ‘Damn the Odds’, Lenovo aims to deepen its leadership in India’s AI PC and gaming ecosystems, both of which are rapidly expanding among Gen Z users. The campaign also aims to bring light to the past and ongoing partnerships, including FIFA, F1, MotoGP, and now, a growing focus on cricket and gaming in India.