FE Brandwagon

Here Comes the Sun: Adani’s ‘Story of Suraj’ Puts a Human Face on Solar Power

The Adani Group has released Story of Suraj, the third installment in its #HumKarkeDikhateHain campaign, spotlighting the transformative role of solar energy in rural India.

By FE BrandWagon Bureau, Sanyam JainUpdated at: July 9, 2025 2:13 PM
iyush pandey

Third film in #HumKarkeDikhateHain series showcases transformative power of clean energy

The Adani Group has released Story of Suraj, the third installment in its #HumKarkeDikhateHain campaign, spotlighting the transformative role of solar energy in rural India.

The short film follows the journey of Rakesh, who returns to his hometown after several years and discovers how solar power has transformed local life—enabling better crop yields, powering schools and hospitals, and creating new economic opportunities.

Watch : Story of Suraj

Directed by Badhaai Ho filmmaker Amit Sharma and conceptualised by Ogilvy India, the film focuses on the human impact of clean energy initiatives led by Adani Green Energy Limited (AGEL). AGEL is one of India’s largest renewable energy companies, operating solar and wind energy farms across the country.

“At Adani, we are not just generating electricity—we are creating pathways for progress,” said Ajay Kakar, Head of Corporate Branding, Adani Group. “This film reflects the real impact of solar energy on everyday life. The transformation of one town is symbolic of the change we aim to bring across India.”

Piyush Pandey, Chief Advisor at Ogilvy India, added, “Adani adds one more human touch to technology with its new solar energy film. Story of Suraj shines by showing how solar energy brings life-changing opportunities to communities, helping them build a brighter future.”

The film will be distributed across television, digital platforms, and radio as part of a wider outreach strategy.

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