FE Brandwagon

Finding Leaks and Laughs: Fenesta’s Take on Monsoon Woes

The film emphasises the importance of well-designed, insulating windows and doors in maintaining comfort and preventing rainwater intrusion.

By FE BrandWagon Bureau, Srishti KarkaraPublished at: July 10, 2025 4:27 PM
A still from Fenesta’s latest monsoon film under its ‘Fine. Finer. Fenesta’ campaign.

A still from Fenesta’s latest monsoon film under its ‘Fine. Finer. Fenesta’ campaign (Source: instagram)

With the arrival of monsoon, issues like indoor puddles and water seepage become common in many households. Fenesta, a windows and doors brand, addresses this seasonal concern in its latest film, “Keep the Rain Out with Fenesta Windows & Doors”, launched under its ongoing ‘Fine. Finer. Fenesta campaign. The film emphasises the importance of well-designed, insulating windows and doors in maintaining comfort and preventing rainwater intrusion.

 

Conceptualised and directed by Titus Upputuru, the film presents a typical domestic scenario where a man returns home to find water on the floor. Initially attributing it to the family dog, he soon discovers the actual source—a leaking window. The film concludes with a message encouraging viewers to consider switching to Fenesta’s weather-resistant solutions.

 

The film uses humour to spotlight a common seasonal struggle; rainwater seepage isn’t just an inconvenience, it’s often the result of outdated or poorly sealed windows.

 

Speaking on the campaign, Susmita Nag, Head of Marketing at Fenesta, said, This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy—not a hassle. ‘Fine. Finer. Fenesta’ isn’t just about showcasing our windows; it’s about highlighting the assurance they bring. Our precision-engineered uPVC and aluminium systems are built for Indian homes and Indian monsoons—with multi-chambered profiles and advanced sealing that guard against water seepage, noise, and dust. It’s where cutting-edge engineering meets everyday comfort—keeping your home dry, peaceful, and elegant, rain or shine.

Fenesta claims to deliver solutions for visual appeal and around the year durability. Through this campaign, they wish to remind the audience that the right windows and doors don’t just complete a space, they protect it, season after season.

Director Titus Upputuru added, “I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film— From directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!”

Available now on YouTube, Instagram, Facebook, and LinkedIn, Fenesta’s latest film uses humour to prompt viewers to rethink what might really be letting the rain in.

Get the latest news, insights, and event invites delivered to your inbox.Stay Informed. Sign Up Now!

By continuing you agree to our Privacy Policy & Terms & Conditions

Footer banner