Bira91 has raised a $10M bridge round led by DS Group, with backing from Marico, Pidilite & Thapar family offices, ahead of a planned $100M fundraise to fuel growth and recovery efforts.
Bira91 (Source: linkedin)
In a move aimed at stabilising operations and accelerating growth, craft beer maker Bira91 has raised a $10 million bridge round led by DS Group, BrandWagon Online has exclusively learned. Notably, earlier investors Pidilite, Marico, and the Thapar Group are exiting in this round, while DS Group has come in as a new investor.
This previously undisclosed bridge round comes ahead of Bira91’s larger $100 million fundraise, which is currently in progress.
According to company sources, the bridge round marks the first step in a broader rebound strategy, as previously reported by BrandWagon Online.
While the fresh capital provides short-term runway, the upcoming $100 million round—if closed successfully—is expected to fund supply chain optimisation, entry into new markets, and product innovation initiatives.
Despite operational challenges and a crowded market dominated by global giants like AB InBev and Heineken, the company claims it continues to enjoy high brand consideration and has consistently posted double-digit growth in key markets. (This story has been updated with confirmed details.)
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